The Film Producer

Strapped Entertainment and Set It Off! Productions serves as a full service, Script-to-Screen Production Company based in Austin, Texas. Over the years they have successfully completed projects on budget and on time working with independent short films, music videos, TV and web commercials and corporate videos.


Brandy Amstel and her husband, Steve started Set It Off! Productions after realizing that technology had become available to everyone with a desire to use video as a medium. It was no longer just for the studios. Several short films stemmed from the creativity that had been bottled up and it was a great playing field for learning the technology.

After screening several short films and getting a great crowd response they continued their passion. Shortly thereafter they were asked to shoot a few live music performances, after all they do live in the “Live Music Capital of the World”.



Here are a couple clips from a Live Performance DVD with Vallejo.

Other bands include:
Vallejo, Il Camino, All Day I Drive, Broken Teeth, Hank III, AssJack, Joseph David

Short Films

Several of their short films have screened at festivals all over the world and Strapped Entertainment was created to distribute these films.

World, Water & Health – 2009 Short Documentary

One of the most basic needs for health is water, yet 1 Billion People on the planet do not have access to sanitation or clean water. This documentary talks about water from the global, to the human to the microscopic perspective. It also sheds light on the harmful impacts of bottled water on the environment, global communities, and your health.

Purchase the DVD

Open House – 2008 Short Comedy

A young couple, Tanya and Eric, are unexpectedly evicted from their apartment and forced to get creative with their living arrangements. They have a brilliant idea and decide to check out an “Open House”. They devise a plan to distract the Real Estate Agent while the other sneaks in. Once the Real estate Agent is gone they have the place to themselves. That is until someone else decides to take a look at the place.

Little Dove – 2007 Short Drama

The Spirit of Love is Forever….
An Apache girl’s life is interrupted by the arrival of a handsome Comanche Warrior. Their sudden and powerful love is forbidden. She is to be married to another who she does not love. These feelings of love lead them both to decisions and actions that go against tradition and their tribes. A historical legend across many cultures, love, tragedy and spirit are central to the story. Set in 1620 before European contact or influence. Shot on and around a 3000-year-old Apache settlement near the Big Bend National Park of Texas. The film includes all Native American actors and is spoken in Apache and Comanche languages with English sub-titles. Natural untouched landscapes and native music further complete the story.

Official Selection at 2010 TrailDance Film Festival, 2009 LakeDance Film Festival, 2008 Bootstrap Film Festival, 2008 PowerFlickers Short Film Showcase, 2008 SXSW Reel Women Showcase

Nominated for “2010 Best Native American Film” at TrailDance Film Festival

Snake Pit – 2006 Award Winning Short Horror Film

You never know what life will bring you. Three young people make a journey that turns into a nightmare filled with deception and disbelief. Their car breaks down and they are forced to seek help from the nearest residents. Little did they realize what they might encounter in the rural outskirts of their hometown.

Official Selection at 2009 Plea For Peace Film Festival, 2009 North Carolina Film Festival, 2009 Paranoia Film Festival, 2008 Berkeley Community Media Film Festival, 2008 Dead Channels Film Festival, 2008 SXSW Reel Women Showcase, 2007 Viscera Film Festival, 2006 Nudge 2.5 Film Festival

Official Winner – “2006 Best Short Film” Nudge 2.5 Film Festival

The Last Frontier – 2010 Award Winning Short Documentary

In Texas, cities and towns are more than just places, they’re part of who we are, how we define ourselves.  In this short documentary, Brandy Amstel, talks about growing up in West Texas on a ranch near the Big Bend National Park.

Official Finalist and 2nd Place Runner Up – 2010 Texas Monthly Film Contest

Feature Films

Today they are primarily focused on Feature Length Films. They have several projects in various stages of development.

Ten Thousand – Spiritual Adventure – In development
Four people meet at a spiritual retreat to find answers to life’s question, “How do I get more…?” As the event unfolds we see their struggles, insights and triumphs as they awaken to a new reality.

DeathTrap – Documentary – In production

An inquiry into taking life to the next level turns into a tragic life altering experience. This documentary explores the human emotions of vulnerability, trust, betrayal, denial, and courage. Hear participant’s recollection of the event and what experts have to say about a leader’s use of power.

Beauty Is – Documentary – In production

Who knew that something like cutting your hair could have such an impact on how one perceives themselves and how others perceive them? In this documentary, we explore beauty and how it manifests in the world.

Wingman – Male-Driven Comedy – Screenplay

American Pie all grown up! A present day comedy that tells the tale of 4 young friends, Ace, Jason, Ben, and Mark and their journey to sort through as many women as possible to find the perfect one. They create a set of Wingman rules to guide them on their path; however, they fail to realize that the chicks they are after are on a similar quest and that it will take them to face their fears of rejection from “the one” to make the final score.

Count Back From Ten – Drama – Screenplay

The movie is set in present day Austin, Texas. It is about an anesthesiologist, Dr. Paul Levins that seems to have it all. The big house, the cars, the boat, trophy wife and kids, yet he is unfulfilled. And the pressures of having to perform for his job, for his patients, for his wife, for society are enormous. In a surgery, he loses a baby and very nearly the mother, which leads him even further into a query about what life is for. He is lead astray by his cynical colleague and explores a freer, more enjoyable, and seemingly different life with exotic dancers and drugs. After a series of lapses in judgment and the unexpected delivery of a baby at a party, he realizes that the reason he became a doctor was to make difference for people and not for all of the things that money can buy.


Little Dove is being released with a new Distributor: Indieflix. The release date is July 20th, 2010. Sign up for our newsletter for updates.

Brandy Amstel selected as top 10 Finalist in 2010 Texas Monthly Film contest and 2nd Place Runner Up. The film screening at Alamo Drafthouse South Lamar in Austin on Saturday, July 24 and is now available online at Texas